Potential customers in your target market are struggling with something. Something is keeping them up at night. They want a specific result, and they’re willing to pay for it. Because we live in the information age, they’re likely searching for online information — content — that can help them find a solution.
This is exactly why every business today needs a content marketing strategy. A sound plan ensures your target market will find you when they start looking for answers.
Content marketing is not just writing blogs. It is way more than that. The first thing you need to do, when getting involved in content marketing, is ‘Launch Your Blog and Start Writing”.
After establishing your blog, try throwing in a new type of content every now and then. I bet you’ll notice an immediate difference – new traffic, targeted visitors, higher conversion rates and improved SEO.
Here I’m going to share with you the 15 different types of content that will drive more organic traffic to your website. Don’t feel overwhelmed with all these examples. You don’t need to try all of them. If you don’t think that a certain type works for you, no problem. Just focus on the ones that promise to serve you the best.
I encourage you to think of content not in terms of types but ideas. The form that the content takes is secondary. The idea is primary. First, develop your idea. Then, determine what it’s going to look like. The variety of content is endless. Heck, you may even want to invent your own type of content. Feel free to do that and share with me in the comments.
Video has become one of the most important tools in an inbound marketing strategy. Viewers are consuming video content more than ever before and that trend isn’t slowing down anytime soon. More than 90 percent of consumers access video content on the web. (AYTM Market Research)
Video is highly sharable across all your distribution networks. When you create original video content, your social media and emails are maximized because you’re driving people to your content and your site, rather than away from your site.
An infographic is a visualization tool that uses attractive graphics to deliver information in a presentable manner. With visual tools and innovative design elements, infographics not only provide information, but also give an awesome visual experience. They are perfect for communicating almost any content, data, research, statistics and findings, exceptionally well.
People love to view and share infographics more than most other content types, leaving videos of course. They are one of the most powerful ways to get your message or info out there in a highly visual format. A study on infographics discovered that they are liked and shared on social media up to 3 times more often than other types of content. They have an immense viral potential.
3. Case Studies
Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customers’ needs and help them accomplish their goals. With great case studies, you will be able to highlight your successes in a way that will make your ideal potential customer become your customer.
Make it a story, because a great case study is really an inspiring success story. Use video testimonials of your clients or customers, as social proof.
Creating a podcast is simple, provided you have a decent microphone and some technical knowledge. You can check out Apple’s guide.
As with any media publication, be sure to accompany the podcast with content. For example, announce it on your blog with a bit of a discussion. Share information about new podcast releases and provide an overview of the topic. You may even wish to publish the transcript of the podcast. This helps to add SEO value.
5. Research and Original Data
Most of us work in data-intensive fields, where numbers and metrics hold a lot of value. Sharing your findings with others is a powerful way to drive traffic, build trust, and establish your authority. When you do the research, which is hard work, people respect that. What’s more, people share it.
Obviously, you’ve got to do the research. This takes finding a good topic and investing time and quite a bit of effort into researching it.
Present your data in an engaging way. Share concrete numbers, percentages, and other details that engage a user’s interest. It would go viral.
The main benefit of a content marketing strategy is establishing your reputation online. You want to be an industry leader and a knowledgeable expert whose readers can trust to solve their problems. When you offer an ebook to your readers, they can see that you’ve literally written the book on the subject and this will help establish and solidify your status as an authority in your industry.
Once you have your ebook created, you won’t have to continually manage the product. If you have completed your ebook, designed an effective landing page to collect information, and have a few pages and posts pointing to your ebook, you can then shift your focus to monitoring the number of clicks and completed forms that your ebook is producing.
You can utilize the power of interviews to give your content marketing efforts an extra boost. Interviews are a great way to get expertise (and credibility) into your content. Interviewing experts can add great value and insights to your content. It is not only your own knowledge that brands you as an expert. Knowledge that you get into your content from other sources adds more value to your content and helps to brand you as an expert.
Once you’ve published an interview on your blog, tweet the content and mention the interviewee’s Twitter account. Most interview partners will be proud of the interview and help you spread the word. Add quote images to your content featuring some of the most important statements from the article. These images can be used for tweets, pins or even on Instagram and Facebook. Add ready-made tweetable quotes into the interview – your audience may be happy to tweet these awesome statements if you just make it easy to do so.
8. Link Pages
A link page is simply a post that provides links to great resources around the web. The great thing about link posts is that they spread link love to other sites, provide your own site with authoritative SEO signals, and assert your thought leadership within your field.
A link page, often called a link roundup, is simply a list of links. Write down the title of the article, hyperlink it, and number it. Done.
Lists have endless appeal. Everyone loves them. Chance are you’re going to see or read an article today that involves some sort of a list — “5 Security Breaches You Need to Know about,” “17 Ways to Rank Higher in Google in One Month.” Hey, you’re already reading an article with the title “15 Types.”
From the ancient Ten Commandments to modern lists of everything, numbered ideas are as popular as ever. You can’t go wrong with this content type.
10. How Tos
How-to content offers step-by-step, process-driven information to help your audience do something better. It’s specific and to the point. Like list content, this is a very effective form of content marketing according to research.
11. Product Reviews
Have a product you love that you think your audience will really dig? Do a review of it, telling your audience how it has helped you solve your challenges, and how you think it’ll help them out, too.
Pro Tip: Ask an influencer who’s a customer of yours to help you out by reviewing your product or service. When you engage key developers, manufacturers, or service providers, you gain recognition and respect. All you need to do is share your experience with the product and provide your recommendation.
12. Opinions and Rants
Controversy is one of the ways to publish viral content. Now, that shouldn’t be your goal, but rants have the potential to be super-interesting. Take a stance on a popular belief, and turn it on its head. This style of post is substantially different from your typical blog post, mostly due to its tone. Occasionally, write a strong first-person take on a hot topic or big issue. It could be your opinion on a major industry change. This shouldn’t become a daily thing, though. Someone who’s constantly ranting about something or the other could become odious.
Sure, sometimes these have no business value at all. However, humor and entertainment is one of the main reasons people share content on social media. When you want to show a little personality in content like a blog post, memes get the point across with a little flare.
14. Company News
Your company is ever-changing. Share your latest adventures with your audience to show your business is made of humans who are dedicated to making their lives even better every single day. Even silly, simple news can help your customers feel a connection with your company.
Templates may combine information from guides, worksheets, and checklists all into one type of content to walk your audience through a step-by-step process, blatantly telling your users how to do something. These are great as free downloads in exchange for email addresses to help you build your email list.
What types of craveable content do you use that isn’t on the list? Share in the comments along with your examples of content you crave. Or if you want to give content marketing a try and need an infographic, a video or social content developed, get in touch. We can help.