Do you have a responsive website for your business?
As more people are beginning to use mobile devices, like smartphones and tablets, for every task that used to be only capable on desktop, one thing has become clear: mobile is taking over Internet surfing. And, it’s not even just surfing. It’s everything from browsing social media outlets, checking emails and doing some online shopping.
Because mobile Internet usage is increasing steadily, it’s extremely important that your website is mobile friendly. And it’s called responsive web design.
Mobile usage is exploding.
Take a step into the outside world and you’ll definitely notice a lot of people on their mobile phones. For some reason, however, there are many businesses who have not yet picked up on this trend. Hopefully, reading through these stats from Smart Insights will light a fire to stop ignoring the need for a responsive website.
- More than 20 percent of Google searches are now being performed on some sort of mobile device.
- In 2012 over half of all local searches were done on a mobile device.
- 25 percent of Internet users only access the internet via a mobile device in the United States.
- 25.85 percent of all emails are opened on mobile phones, with another 10.16 percent being opened on tablets.
- In 2014 mobile Internet usage is expected to overtake desktop usage.
- Out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled.
Amazing user experience
According to Google’s Think Insights on mobile, if a user lands on your mobile website and is frustrated or doesn’t see what they are looking for, there’s a 61% chance they will leave immediately and go to another website (most likely a competitor). It’s also said that if they have a positive experience with your mobile website, a user is 67% more likely to buy a product or use a service.
Responsive website is preferred for SEO
We all know that Google is a really big deal. In June 2012, at SMX Advanced, Google’s Pierre Farr went on the record to declare that Google prefers responsive web design over mobile templates. So, if Google claims that it prefers responsive web design as the recommended mobile configuration, you better take responsive web design seriously, or you risk being ignored by Google when your customers are searching for you online. By the way, the Big G claimed 67 percent search market share in 2013, making it the most popular search engine in the world. You don’t want to miss out on Google.
Can increase conversion rates
Besides all of the search benefits, as well as making users happy, responsive website design has the ability to increase those coveted conversion rates from all of the mobile users in the world. Why? Well, if a website is not working on mobile or tablet device, users will obviously be unable to convert. And how many people are doing online shopping from a mobile device?
So, when a user has to do more work than needed to complete a conversion, do you think that they will still convert? It’s less likely they will convert. However, there’s a little more to it than that. For example, since a responsive website design can adjust to any screen, developers have control on how all of those conversion elements will display on mobile and tablet.
Blogging and social activities bring mobile visitors.
We’re guessing that you’re involved with inbound marketing and have elements of blogging and social media incorporated in your strategy. But even if you’re not, you still realize how important blogging and social media are in the 21st Century.
With that being said, if you’re sharing out content links or links to your website and don’t have a mobile-friendly website, you’re not only going to experience high bounce rates and low conversion rates, but also a frustrated audience.
A recent study by ComScore cites that 55% of social media consumption happens on a mobile device. This is a really vital stat because what’s the point of sharing content on social media if it’s not compatible with mobile devices? Again, if a website isn’t functioning on a mobile device, users get frustrated and leave. High bounce rates = low conversion rates. And, that just spoils everyone’s mood.
Better user experience
We’ve briefly touched on this before, but responsive design gives users a better experience. For example, users don’t have to fool around with zooming and shrinking the text or images on screen. Instead, all of the content automatically adjusts to the screen of the device. This makes it easier and more convenient for users to read and navigate on your site.
And, there are stats to further illustrate why the experience of users is so important. According to Google’s Think Insights on Mobile, whenever someone arrives on your mobile website and is frustrated, or doesn’t see the content that they are searching for immediately, there’s a 61 percent chance they will leave and head to another website. However, whenever a user has had a positive experience with your mobile website, that individual will be 67 percent more likely to buy a product or use a service. Furthermore, 48 percent of users stated to Google that when a site doesn’t function on their mobile device it makes them feel that the company does not care for their business.
Responsive adapts to future devices
One of the big benefits of responsive design is that the size of the template is designed based on screen size, not device. This means that no matter what size screen someone is viewing your website, it will display properly for that screen size.
So, in the future, as new devices (TVs, watches, glasses, etc.) are being used for web browsing, your responsive site will still look beautiful.
Moving forward, it will be extremely critical that your website provides mobile users an easy-to-use experience. Having a mobile website is no longer simply a nice feature – rather, it is now a necessity and literally impacts the growth of your business.
Stay ahead of competition
In the business world, you have to stay ahead of the competition. So, if more and more users are using their mobile devices to search and make purchases online, you have to cater to that audience by having a mobile-friendly site. In fact, 85 percent of adults believe that a mobile site must be as good, if not better than, a desktop site.
Stay ahead of your competition and have a site that stands out. It’ll make the difference.
TET Digital design and develop search engine friendly responsive websites in WordPress, Drupal and Sitefinity. If you’re looking to develop a responsive website, a blog or a web application, we’d be happy to hear from you. Drop us a line or give us call us.