Regular website maintenance is crucial to the success of your business. You know that missing your car service can cost you and you wouldn’t take a chance on it. The same way, your website is your investment in your business and taking the time to regularly assess and update your site is the best way to maximize your investment.
An outdated website loses credibility, frustrates prospects and reflects poorly on your business.
Keeping your website well-maintained doesn’t only mean updating content, but also evaluating its performance regularly. A well-maintained website fosters better SEO, increased traffic and promotes a more impactful, powerful brand image.
Up-To-Date Content Means MORE Leads
Good SEO and a healthy Google ranking are one thing. Bu they’ll both be for nought if your site doesn’t grab people’s attention and make them want to stay.
Having new content on a consistent, monthly basis, and in particular your blog, shows potential clients/customers that you are an active company. Here, I’m giving you just a few examples of how you can update content on your site.
Have a blog, and post on it regularly – twice a week preferably. A blog boosts the amount of content on your site without cluttering it, and consequently can support SEO.
Your homepage is the first impression for new visitors and the first thing seen by returning visitors. Updating the homepage banners on your site is one of the simples, most obvious ways to show you’re actively updating your site.
Products, Offers, Events
Refresh your website content by posting new featured products, special offers, or events regularly.
Your press section is a major factor in building the credibility of your business through your site. With Press Releases you can publicize the latests news, events, hires and achievements within your company. A regularly updated press session shows you are active, engaging and growing.
Security and Backup
Making sure your software plugins and server are up-to-date can help protect your site from hacks, malware, and security threats. If there is a problem on the site, you can take care of it right away, instead of letting it grow to become bigger or mission critical.
Website maintenance is also important because you can perform regular backups on your site. This ensures that if some kind of disaster happens, you won’t lose your entire website. With recent backups, you can quickly restore your site, which is even more important if you’re operating a business online.
Review your website’s analytics at least once a month. You can use Google Analytics or any other analytics tool. Assess what areas are doing well and which ones need improvement. Find out which pages are getting the most views and the time being spent on these pages; high traffic pages are where you can maximize your impact. Make sure your website is conversion-oriented and generating leads for you. Setting up conversions and tracking them on a monthly basis is going to keep you in tune with your site and you’d be able to make informed decisions on what needs to be done to increase the value of the site.
Once a year, it is good to review the look and feel or design of your website. Do the colors still represent your brand? Are the images engaging and optimized? Is the overall design modern? Can the user experience be improved in any way?
Technology is constantly evolving and improving. Make sure your site is fast loading so it doesn’t lose its prospects.
The goals and direction of your site play a critical role in conversion. Are the goals still serving you well or you need to reassess?
With defined goals, routine maintenance and commitment to continuous improvement, your website can become the best leads generating machine in your marketing mix.
If website maintenance is just another item on your to do list that just doesn’t seem to happen – we should talk: 055 8454926
At TET Digital, we offer a number of website maintenance plans that can keep your website functioning at its best. Whether you want to add new content to your site or redesign your website, we can help you strengthen your brand and generate leads with your website.