I got really excited this morning when I read on Mashable that LinkedIn has been testing and is now rolling out Snapchat-style geofilters, especially designed for events and conferences.
It looks like LinkedIn has borrowed this feature straight out of Snapchat’s playbook. The location-based filters are part of LinkedIn’s new in-app video creation feature, that allows users to record and share videos directly from the app. For now, LinkedIn is only offering the feature to some selected conferences and events but they plan to make it available to more events in future.
I read that the concept is very similar to the other location-based filters, like we see on Snapchat and Instagram: Attendees at specific events where the feature is enabled will have the option of adding the illustrations to videos they create and share within the LinkedIn app.
The best part is that the visual look and feel is like conference badges. The filters will also tell if the person sharing the video is a speaker at the event. I think it’s pretty cool.
Image source: LinkedIn and Mashable
Right now, LinkedIn has tested the geofilters only at a handful of selected events, I found out, and they are tightly controlling which events will be able to take advantage of the location-based filters. But it won’t be a surprise if they turn over more control to their users, which would be just the way Snapchat has done with its geofilters.
I am genuinely excited how technology is shaping our lives. Truly amazing what we can do today and what tomorrow holds for us.
News Source: mashable.com