LinkedIn Geofilters – an amazing feature for events

I got really excited this morning when I read on Mashable that LinkedIn has been testing and is now rolling out Snapchat-style geofilters, especially designed for events and conferences. It looks like LinkedIn has borrowed this feature straight out of Snapchat’s playbook. The location-based filters are part of LinkedIn’s new in-app video creation feature, that…

Reading time: 2 minutes

Why mobile traffic is more important than you think

Mobile is on every marketer’s mind at the moment. After Google released their mobile algorithm, nicknamed “mobilegeddon”, we all upgraded to responsive, mobile friendly stamped websites… right? In addition to this, Google also declared that mobile search volume now outweighs desktop in many countries. This is a real turning point for mobile and just shows…

Reading time: 3 minutes