After we launched the Pure Pilates Dubai website, the client wanted to increase their brand awareness and encourage more people to enroll in their classes. However, being a new comer in a very competitive market, they faced the challenge of not being visible to their prospects in top search results. Every time a prospect searched ‘Pilates in Dubai’ or another relevant search, they would end up on competitors’ websites. Pure Pilates wanted to ensure that they had a prominent position online and increase the number of visitors to their website. Further, more eyeballs wasn’t enough, the traffic had to be qualified, and deliver an increase in bookings.
Delivering this effectively meant continued SEO consultancy, including refreshing content and meta data, researching new topic opportunities, and streamlining both On-Page and Off-Page SEO techniques.
We began our On-Page SEO work by researching what “keyword phrases” and “topics” prospects type in when looking for a local pilates studio. We selected a group of keyword phrases for each service we wanted to advertise. For example “pilates in dubai”, “pilates classes in dubai”, etc. Finally, we then implemented our On-Page and Off-Page whitehat SEO techniques to improve the search engine rankings for the Pure Pilates website.
In a little over a few months, Pure Pilates Dubai rose from a literal “nobody” company to the alpha dog of their industry, blowing away the competition. Over the course of a few months, the website started ranking first place on Google for many keywords we had targeted, with almost all of the keywords resulting in a first page listing – all organically! The website traffic increased by 400% and a steady flow of online booking of classes every month. www.purepilatesdubai.com
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